The Solid Setup

You know you need Search Engine Optimization (SEO) services in order to compete with other local cleaners in the Google search results (and other search engines).

But until now, you've been paying too much for too little. SEO is a complex, long-term strategy — straight up, it takes time — but it's a solid investment.

Consistent improvements to your website is a major key. Eventually, you can rank higher and higher, and be displayed on the first pages of Google for many of the cities you serve.

Like it, or hate it, Social Media is where the people are. This is where you can receive direct referrals and reviews and communicate with your customers in their comfort zone.

If you're interested in improving your social media marketing, just ask, and I will help you get set up. Solidly.

(Level 3 Solid Setup plans include social media campaigns).

All Solid Setup levels include advice on REVIEWS. The more positive reviews you get, the more your customers will trust you. Furthermore, Google (and other search engines) relies on your customer's reviews in their rankings of your business.

Whether on Yelp, Google My Business, Facebook, NextDoor — or anywhere else — you really have to play the reviews game. Customer Reviews happen whether you want them to or not. So, I advise you to play the REVIEWS game well.

(For The Solid Setup Level 2
members or higher)

For carpet cleaners who are interested in significant growth, I've partnered with an international PPC specialist that has honed PPC campaigns down to a science for Pro Carpet Cleaners.

If you're interested in a Google Pay Per Click (PPC) ad campaign, I really don't think you can find a better deal on a tailored-made campaign specifically formulated for Carpet Cleaning Businesses.

I will get you WHOLESALE PRICES on setting up and managing Pay Per Click campaigns. I'll be happy to discuss this with you anytime, at great length and in great detail if you want. I will be the one who works directly with the PPC company on your behalf, and I'll communicate regularly with you on your campaign progress with monthly reports and updates.

I'll create a premium, tailor-made website for your business:

Regular growth and improvement through city-specific landing pages and informative articles for your clients will set you apart as the go-to expert in your area — and in Google results.

Like all software, websites become outdated in a few years. Subscribers to The Solid Setup will receive regular updates and even all-new websites periodically, at no extra cost!

Take the tour for details.

Until now, you've been ordering your websites and other web-services as an individual carpet cleaning business.

Now, with The Solid Setup, individual carpet cleaners will have the power of a group only currently enjoyed by the nationwide franchises (you know who they are).

Keep your unique individual branding, keep your business your way, but let's leverage the power of a nationwide group to THINK BIGGER. Which brings us to ... The Mothership!

"The Mothership" is my code-word for a brand-new nationwide website — just like the big franchises enjoy (you know who they are) — except "The Mothership" is designed for top-rated, local, individual, small business brands (like YOU).

Grow with us! Become a charter participant! Finally, strong local brands will have a place online to compete with the big national franchises.

There are many third-party services on offer — Google Analytics, HouseCall Pro, Marketing Zoo, So Tell Us, Bird Eye, NiceJob, and so many more.

Some are beneficial, and some are gimmicky and annoying. And many are just not meant for carpet cleaners.

From experience, I'll help you decide which third parties to subscribe to, and which you should run from.

I will devote a page on this website (COMING SOON) to recommendations — for and against — and a discussion on my evaluation of every third-party service that crosses my radar — from YOUR experiences, to my evaluation — so you can make an informed decision.

Do you love to write?
Great!
But — chances are, you don't.

Writing well for your growing website is an important key to online success in 2020 and beyond.

Me? I love to write. Let me be your "ghost writer". But wait! YOU are the expert carpet cleaner — not me.

My job, and my goal, is to get great content FROM YOU in your own words into your website.

Through my writing prompts, mental triggers, fill-in-the-blank forms, and a growing list of article topics for you to choose from, getting great, informative articles for your clients into your ever-growing website will be a piece of cake for you.

To get the edge over your competition, you have to think of "carpet cleaning" as a TOPIC not just a service. The Article Chooser