solid setup logo

The Solid Setup


A Modern, Low-Investment, and Unique
Internet Marketing Setup for
Highly Experienced
Small Carpet Cleaning Experts

(1 or 2 HWE Trucks)

Expert cleaning business owners want to see their brand in a leading position in the industry. I want to give your website and online marketing a premium competitive edge.

Important Note:
You have been invited to this website by either
• myself
• another carpet cleaner
• my other website,

This is currently a word-of-mouth website.
You won't find it on Google (on purpose)!
It's an exclusive message for you.
my signature


Through my business, Murphy Magic, I have been making websites for carpet cleaners since 2008 in close association with a name you may know — Steve Marsh — a highly successful carpet cleaner for 30 years — and now, a marketing expert for other cleaners throughout the country. Steve writes columns for nationwide industry magazines, and through his programs — Be Competition Free™ and Single Truck Success™ (Now available with a CFI Association Membership) — he helps small carpet cleaning brands at all levels to succeed.

Steve and I have spent, literally, over 1000 hours in conversation about marketing for carpet cleaners over the last 12 years.

Until last year, my job was to make very good, budget, search-engine friendly (not ongoing SEO) and customer friendly websites for Steve's clients, part-time. With minimal extra SEO services. And no other website support services, like SEO, article writing, and constant improvement.


Times have changed.


In 2018, I made the decision to go all-in on creating a unique and powerful website system for the top carpet cleaners in their metro areas.

Important: Space is limited.I only work with 1-3 top-rated owner operators in each metro area.
For those cleaning businesses that qualify for The Solid Setup, it's first-come, first-served.

So, contact me today to save your space.
At this time, I can be quite flexible.

I've learned a lot about the unique challenges of carpet cleaner websites since 2008, and I have invested a lot of time, effort, research, education, and money to bring you this new approach. It has taken over a year to develop, but now I'm thrilled to introduce...

The Solid Setup.

If you're a top-quality carpet cleaning business in your area, and if excellent customer service, referrals, and repeat business is your priority, then I'd like to introduce you to a unique and powerful approach to your internet marketing
— designed to give you the edge.

So, please...

...Take The Tour!

... or you can skim the
"In a Nutshell" overview below.

Murphy Magic and The Solid Setup Logos
Building the new Murphy Magic —
Murphy Magic Construction
... and The Solid Setup
Designing the Solid Setup for Carpet Cleaners

In a Nutshell...

The Solid Setup is a suite of essential, website-related services that you need for a SOLID online marketing SETUP for maximum results. When all of your online assets — your website, your social media webpages, your reviews, your third-party directory profiles, and now "The Mothership" — are all working together in a well-connected, holistic way, then your marketing dollars are not wasted on inefficient, haphazard, poorly-connected pieces.
Local SEO

You know you need Search Engine Optimization (SEO) services in order to compete with other local cleaners in the Google search results (and other search engines).

But until now, you've been paying too much for too little. SEO is a complex, long-term strategy — straight up, it takes time — but it's a solid investment.

Consistent improvements to your website is a major key. Eventually, you can rank higher and higher, and be displayed on the first pages of Google for many of the cities you serve.

Social Media

Like it, or hate it, Social Media is where the people are. This is where you can receive direct referrals and reviews and communicate with your customers in their comfort zone.

If you're interested in improving your social media marketing, just ask, and I will help you get set up. Solidly.

(Level 3 Solid Setup plans include social media campaigns).

All Solid Setup levels include advice on REVIEWS. The more positive reviews you get, the more your customers will trust you. Furthermore, Google (and other search engines) relies on your customer's reviews in their rankings of your business.

Whether on Yelp, Google My Business, Facebook, NextDoor — or anywhere else — you really have to play the reviews game. Customer Reviews happen whether you want them to or not. So, I advise you to play the REVIEWS game well.

Google PPC Ads

(For The Solid Setup Level 2
members or higher)

For carpet cleaners who are interested in significant growth, I've partnered with an international PPC specialist that has honed PPC campaigns down to a science for Pro Carpet Cleaners.

If you're interested in a Google Pay Per Click (PPC) ad campaign, I really don't think you can find a better deal on a tailored-made campaign specifically formulated for Carpet Cleaning Businesses.

I will get you WHOLESALE PRICES on setting up and managing Pay Per Click campaigns. I'll be happy to discuss this with you anytime, at great length and in great detail if you want. I will be the one who works directly with the PPC company on your behalf, and I'll communicate regularly with you on your campaign progress with monthly reports and updates.

Ever-growing Website

I'll create a premium, tailor-made website for your business:

• Beautiful, clean, and appealing
• Readable and Easy to Navigate
• The "Don't Make Me Think" approach
• Useful Content & Quality Photos
• Well-organized
• Designed to make search engines
  very happy
• Designed to help convert your visitors into customers, and your customers into repeat clients.

Regular growth and improvement through city-specific landing pages and informative articles for your clients will set you apart as the go-to expert in your area — and in Google results.

Like all software, websites become outdated in a few years. Subscribers to The Solid Setup will receive regular updates and even all-new websites periodically, at no extra cost!

Take the tour for details.

Group Power

Until now, you've been ordering your websites and other web-services as an individual carpet cleaning business.

Now, with The Solid Setup, individual carpet cleaners will have the power of a group only currently enjoyed by the nationwide franchises (you know who they are).

Keep your unique individual branding, keep your business your way, but let's leverage the power of a nationwide group to THINK BIGGER. Which brings us to ... The Mothership!

The "Mothership"

"The Mothership" is my code-word for a brand-new nationwide website — just like the big franchises enjoy (you know who they are) — except "The Mothership" is designed for top-rated, local, individual, small business brands (like YOU).

Grow with us! Become a charter participant! Finally, strong local brands will have a place online to compete with the big national franchises.

Third Party Services

There are many third-party services on offer — Google Analytics, HouseCall Pro, Marketing Zoo, So Tell Us, Bird Eye, NiceJob, and so many more.

Some are beneficial, and some are gimmicky and annoying. And many are just not meant for carpet cleaners.

From experience, I'll help you decide which third parties to subscribe to, and which you should run from.

I will devote a page on this website (COMING SOON) to recommendations — for and against — and a discussion on my evaluation of every third-party service that crosses my radar — from YOUR experiences, to my evaluation — so you can make an informed decision.

Ghost Copywriter

Do you love to write?
But — chances are, you don't.

Writing well for your growing website is an important key to online success in 2020 and beyond.

Me? I love to write. Let me be your "ghost writer". But wait! YOU are the expert carpet cleaner — not me.

My job, and my goal, is to get great content FROM YOU in your own words into your website.

Through my writing prompts, mental triggers, fill-in-the-blank forms, and a growing list of article topics for you to choose from, getting great, informative articles for your clients into your ever-growing website will be a piece of cake for you.

To get the edge over your competition, you have to think of "carpet cleaning" as a TOPIC not just a service. The Article Chooser

What do you think so far?
What's on Your Mind?

I'm all about that no-strings-attached feeling.
No BS.
No Pressure.
No hype.
No bogus claims.

If we're the right fit, then I know we'll Think and Grow Bigger together.

Talk to you soon.

Not ready to decide?
That's ok.

Please keep in touch.
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Please remember that space is limited. Contact me and just let me know what's holding you back. We can work it out.

Tell me what's on your mind.