solid setup logo

With a Special Invitation
for my Current Customers...

The Solid Setup


A Modern, Low-Investment, and Unique
Internet Marketing Setup for
Highly Experienced
Small Carpet Cleaning Brands

(1 to 3 HWE Trucks)

Expert cleaning business owners want to see their brand in a leading position in the industry. I want to give your website and online marketing that premium competitive edge.

Important Note:
You have been invited to this website by either
• myself
• another carpet cleaner
• my other website,

I may have even spoken to you at Mikey's Fest.
This is currently a word-of-mouth website.
You won't find it on Google (on purpose)!
It's an exclusive message for you.
my signature


Through my business, Murphy Magic, I have been making websites for carpet cleaners since 2008 in close association with a name you may know — Steve Marsh — a highly successful carpet cleaner for 30 years — and now, a marketing expert. Steve writes columns for nationwide industry magazines, and he helps carpet cleaning businesses at all levels to succeed.

Steve and I have spent, literally, over 1000 hours in conversation about marketing for carpet cleaners.

Until last year, my job was to make very good budget search-engine and customer friendly websites for Steve's clients, part-time. With minimal SEO services. And no other services.


Times have changed.


In 2018, I made the decision to go all-in on creating a unique and powerful marketing system for the top carpet cleaners in their respective metro areas. I've learned a lot about the unique challenges of carpet cleaners since 2008, and I have invested a lot of time, effort, research, education, and money to bring you this new approach. It has taken over a year to develop, but now I'm thrilled to introduce...

The Solid Setup.

If you're a top-quality cleaner in your area, and if customer service, referrals, and repeat business is your priority, then I'd like to introduce you to a unique and powerful proactive approach to your internet marketing designed to give you the edge.
So, please...

...Take The Tour!
Building Murphy Magic & The Solid Setup
Murphy Magic Construction

In a Nutshell...

The Solid Setup is ALL the elements you need for a SOLID online marketing SETUP for maximum efficiency. When all of your online assets — your website, your social media webpages, your reviews, your third-party directory profiles, and now "The Mothership" — are all working together in a well-connected, holistic way, then your marketing dollars are not wasted on haphazard poorly-connected pieces.
Local SEO
You know you need Search Engine Optimization (SEO) services to compete in Google search results (and other search engines). But until now, you've been paying too much for too little. SEO is a long-term strategy — straight up, but it's a solid investment — and consistent improvements to your website is a major key. Eventually you'll rank higher and higher, and be displayed in a higher position. To get the edge, you have to think of "carpet cleaning" as a topic AND a service.
Social Media
Like it, or hate it, Social Media is where the people are. This is where you can get direct referrals and reviews and communicate with your customers in their comfort zone — in an efficient manner.
I will help set you up. Solidly.
You know it's true. The more positive reviews you get, the more your customers will trust you. Furthermore, Google (and other search engines) relys on your customer's reviews in their rankings of your business. You really have to play this game, at least to some extent, so let's play it well.
TOTAL Website
• Beautiful, clean, and appealing
• Readable and Easy to Navigate
• The "Don't Make Me Think" approach
• Useful Content & Quality Photos
• Well-organized
• Designed to make search engines
  very happy
• Designed to help convert your visitors into customers, and your customers into repeat clients.
Group Power
Until now, you've been ordering your websites and other web-services as a single, individual, small, local carpet cleaning business. Now, with The Solid Setup, individual carpet cleaners have the power of a group only currently enjoyed by the nationwide franchises (You know who they are). Keep your unique individual branding, keep your business your way, but let's leverage the power of a nationwide group to THINK BIGGER.
The "Mothership"
"The Mothership" is my code-word for a brand-new nationwide website, just like the big franchises enjoy (you know who they are), except "The Mothership" is designed for quality, local, individual, small business brands. Grow with us! Become a charter member. Finally, we will be able to compete with the big franchises online.
Third Party Services
There are many third-party services on offer — from Google Analytics to Housecall Pro, Marketing Zoo, So Tell Us, Bird Eye, and so many more. Some are beneficial, and some are just not optimized for carpet cleaners. From experience, I'll help you decide which third parties to subscribe to, and which you should run from. I've devoted this ever-growing article (members only) to recommendations — for and against — and a discussion on my evaluation of every third-party service that crosses my radar — from YOUR experiences, to my evaluation — so you can make an informed decision.
Ghost Copywriter
Do you love to write? Great! But — chances are, you don't. Writing for your website is such an important key to online success in 2020 and beyond.
Me? I love to write. Let me be your "ghost writer". However, YOU are the expert — not me. My job, and my goal is to get great content FROM YOU in your own words into all of your web marketing assets. Through my writing prompts, mental triggers, fill-in-the-blank forms, and a growing list of topics for you to choose from, getting great content into your website, your social media, and other third-party assets (like Google My Business) will be a piece of cake.

What do you think so far?
What's on Your Mind?

I'm all about that no-strings-attached feeling.
No BS.
No Pressure.
No hype.
No bogus claims.

If we're the right fit, then I know we'll Think and Grow Bigger together.

Talk to you soon.

Not ready to decide?
That's ok.

Please keep in touch.
Get the Latest News, Updates, and Special Offers fromMurphy Magic and the Solid Setup

Please remember that space is limited. Contact me and just let me know what's holding you back. We can work it out.

Introduce yourself. Tell me what's on your mind.